CashQuests sells cheaply at $15,000

Thanks to Navjot Singh for letting me know that CashQuests.com has been sold via this auction at Sitepoint. I was very surprised to see CashQuests being sold, even though I rumoured that it had already been sold once in July. Apparently the eventual buyer was iEntry.com @$15,000.

The beauty of this sale having happened via a public auction is that all the due diligence details that are normally hidden from public viewing is visible for everyone to see. CashQuests gets around 500 unique visitors per day (that was a lot lower than I expected!) and makes about $1400 per month. That makes $16,800 a year. With that in mind, it looks like iEntry got themselves a bargain! I would have put this blog in the $20-$30k range. However, you have to really think why someone would see their own blog for less than their annual revenue? Perhaps the blog was already on a decline and ‘Kumiko’ was smart to jump ship early…

Despite being a bargain of a price, I personally wouldn’t have bought it. Even though the auction advert says the blog “is not associated with any particular person or writer”, I sincerely believe that it was the original author who made all the difference in establishing the blog’s personality. “Kumiko” (or whoever he or she was) wrote with so much flair and passion that it was one of the more enjoyable and fun blogs to read. I would never have been able to replace her style and enthusiasm… and the earnings would have taken a quick nosedive. Sadly, judging from iEntry’s pitiful effort of a website, I have the same grave feelings about where CashQuests is heading.

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Tags: auction, blog, cashquests, iEntry

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